YOUR THINKING FACTORY
Darwin associates
BRING YOUR BUSINESS TO THE NEXT STAGE WITH THE RELEVANT PARTNER
In a fast changing world, successful business models are challenged and unforeseen opportunities may arise. Unconventional challenges and opportunities cannot be addressed in a business-as-usual manner;
They require new alliances, cross-organizational and transversal approaches. What is unique about us : we start from an understanding of the geopolitical discussions, the market evolutions and then set up the strategy for competitive advantage.
WHAT WE DO
COMPANIES, INVESTORS, MEDIA, FOUNDATIONS, SUSTAINABLE BUSINESS ALL AT YOUR DISPOSAL
BRAND POSITIONING + DRIVING POSITIVE COMMUNICATIONS
Occupy the space with a relevant digital/traditional story telling
ISSUES MANAGEMENT
Deal with crisis communications, identify topics of relevance and create the right external policy positions
SUSTAINABILITY
Define the added value of your business proposition and how it responds to the urgent societal matter of climate change
PURSUING PUBLIC AND PRIVATE PARTNERSHIPS
Bring opportunities to partner with the right brands and institutions to fit into the Brand objectives and the corporate positioning to build the bottom line
AREAS OF EXPERTISE
25 years of experience on Corporate Positioning and Sustainability focused advice bring us to know how to best respond to today’s disruption and challenges. We help you to undertake a new stage on the development of an idea, company or partnership.
ART OF LIVING
Over 13 years working In House for the leaders of the luxury sector to understand the needs whether online and off line to develop a positioning and relevance for a Brand. A milestone for the overall Luxury sector was the success of our strategy where luxury become part of the cultural and creative industries in Europe .
Today we are working with reputed architects like Matteo Thun or new brands like IWA
URBAN MOBILITY
In the middle of the most interesting challenge of the 21 century; Urban management, urban civility, urban planning. Paloma Castro has been named one of the 19 most influential women in the Urban transport industry thanks to her branding of Lime electric scooters worldwide.
SUSTAINABILITY
From writing the first McDonalds CSR report to be part of the team to revisit all the supply chain of Louis Vuitton. Working currently with major investment funds on the fight against Climate Change
INVESTOR RELATIONS, FUND RAISING
Knowing how to present a business opportunity, having the right networks and a proven capacity to engage at the right time to make the opportunity reality. Having the experience in the fastest growing start up of all Silicon times Lime
PARTNERS
Clients
Paloma Castro de Martinez de Tejada
Combining Digital acumen and in-depth business understanding, I have always worked for the sector leaders in times of revisiting their outlook. Through the years I have developed Strategy, Marketing, legal, Communications, Public affairs skills. I always work creating and leading multi-department stakeholders teams to solve the challenge at stake. I create structures that last and I always deliver.
Who am i ?
Paloma Castro Martinez de Tejada is a seasoned Corporate Communications, Strategic branding and Investor relations practitioner that has worked as the lead of Corporate Affairs for FT 50 companies from McDonalds, eBay Paypal, eBay to Louis Vuitton Moet Henessy.
Paloma is a big advocate of Gender diversity and has invested in several start ups related to developing relevant business models for inclusivity like Freeda Media. She is a seed Investor, Craft and cultural companies advisor and respected fund raiser. Paloma is currently working on Green Impact investment and sustainable positioning of cities
My experiences
LIME - HEAD OF INTERNATIONAL COMMUNICATIONS
Leading Lime's International Communications and Creative Communication Strategies
LVMH - GLOBAL DIRECTOR CORPORATE AFFAIRS
Leading the efforts on Issues Management, Communications, Regulatory & Public Affairs and Sustainability for the group worldwide
RICHEMONT - HEAD OF INTERNATIONAL GOVERNMENT RELATIONS
Defining Richemont's external-facing policy on topics such as IP, Competition, digital, marketing and taxation
EBAY, SKYPE, PAYPAL - DIRECTOR PUBLIC AFFAIRS - HEAD OF THE BRUSSELS OFFICE
Public Advocacy, Regulatory Affairs , Political Communications
MCDONALD'S EUROPE - HEAD OF REGULATORY AND PUBLIC AFFAIRS
My background
M.A. in European Law, M.A. in Environmental Management.
Political Science degree.
INSEAD's executive degree in digital communication and media.
CHEDE's Master in Economics and French Administrative Policy.