YOUR THINKING FACTORY

Darwin associates


BRING YOUR BUSINESS TO THE NEXT STAGE WITH THE RELEVANT PARTNER

In a fast changing world, successful business models are challenged and unforeseen opportunities may arise. Unconventional challenges and opportunities cannot be addressed in a business-as-usual manner;

They require new alliances, cross-organizational and transversal approaches. What is unique about us : we start from an understanding of the geopolitical discussions, the market evolutions and then set up the strategy for competitive advantage.

WHAT WE DO

COMPANIES, INVESTORS, MEDIA, FOUNDATIONS, SUSTAINABLE BUSINESS ALL AT YOUR DISPOSAL

BRAND POSITIONING + DRIVING POSITIVE COMMUNICATIONS

Occupy the space with a relevant digital/traditional story telling


ISSUES MANAGEMENT

Deal with crisis communications, identify topics of relevance and create the right external policy positions

SUSTAINABILITY

Define the added value of your business proposition and how it responds to the urgent societal matter of climate change


PURSUING PUBLIC AND PRIVATE PARTNERSHIPS

Bring opportunities to partner with the right brands and institutions to fit into the Brand objectives and the corporate positioning to build the bottom line

AREAS OF EXPERTISE

25 years of experience on Corporate Positioning and Sustainability focused advice bring us to know how to best respond to today’s disruption and challenges. We help you to undertake a new stage on the development of an idea, company or partnership.

ART OF LIVING

Over 13 years working In House for the leaders of the luxury sector to understand the needs whether online and off line to develop a positioning and relevance for a Brand. A milestone for the overall Luxury sector was the success of our strategy where luxury become part of the cultural and creative industries in Europe .
Today we are working with reputed architects like Matteo Thun or new brands like IWA


URBAN MOBILITY

In the middle of the most interesting challenge of the 21 century; Urban management, urban civility, urban planning. Paloma Castro has been named one of the 19 most influential women in the Urban transport industry thanks to her branding of Lime electric scooters worldwide.

SUSTAINABILITY

From writing the first McDonalds CSR report to be part of the team to revisit all the supply chain of Louis Vuitton. Working currently with major investment funds on the fight against Climate Change


INVESTOR RELATIONS, FUND RAISING

Knowing how to present a business opportunity, having the right networks and a proven capacity to engage at the right time to make the opportunity reality. Having the experience in the fastest growing start up of all Silicon times Lime

PARTNERS

Paloma Castro

Darwin Associates


Emmanuel aragon

Zam Agency

Benoit Jossier

BLJ Conseil


David giroire

David Giroire communication

Euros Agency

BLJ Conseil


Stanislas verjus

Comovert

Clients

Matteo Thun


Boghossian

Lime


Fortuny


Cepa europe

Didier ludot


syz group

Paloma Castro de Martinez de Tejada

Combining Digital acumen and in-depth business understanding, I have always worked for the sector leaders in times of revisiting their outlook. Through the years I have developed Strategy, Marketing, legal, Communications, Public affairs skills. I always work creating and leading multi-department stakeholders teams to solve the challenge at stake. I create structures that last and I always deliver.

Who am i ?

Paloma Castro Martinez de Tejada is a seasoned Corporate Communications, Strategic branding and Investor relations practitioner that has worked as the lead of Corporate Affairs for FT 50 companies from McDonalds, eBay Paypal, eBay to Louis Vuitton Moet Henessy.

Paloma is a big advocate of Gender diversity and has invested in several start ups related to developing relevant business models for inclusivity like Freeda Media. She is a seed Investor, Craft and cultural companies advisor and respected fund raiser. Paloma is currently working on Green Impact investment and sustainable positioning of cities

My experiences

LIME - HEAD OF INTERNATIONAL COMMUNICATIONS

Leading Lime's International Communications and Creative Communication Strategies


LVMH - GLOBAL DIRECTOR CORPORATE AFFAIRS

Leading the efforts on Issues Management, Communications, Regulatory & Public Affairs and Sustainability for the group worldwide


RICHEMONT - HEAD OF INTERNATIONAL GOVERNMENT RELATIONS

Defining Richemont's external-facing policy on topics such as IP, Competition, digital, marketing and taxation



EBAY, SKYPE, PAYPAL - DIRECTOR PUBLIC AFFAIRS - HEAD OF THE BRUSSELS OFFICE

Public Advocacy, Regulatory Affairs , Political Communications




MCDONALD'S EUROPE - HEAD OF REGULATORY AND PUBLIC AFFAIRS

My background

M.A. in European Law, M.A. in Environmental Management.

Political Science degree.

INSEAD's executive degree in digital communication and media.

CHEDE's Master in Economics and French Administrative Policy.