Exploring Our
Different Sectors of Activity

Luxury
Institutionalization
thinking
Company Overview:
Since its creation in 1987, LVMH, the world's leading luxury group, has pursued a model driven by creativity and a perpetual quest for excellence. The Group fosters growth for its 75 Houses while respecting their unique identities, embodying the refined art of living worldwide.
Case Study:
Paloma joined LVMH during a multibillion litigation against major digital players over counterfeit products. She resolved LVMH's legal disputes with Google and eBay, reclassifying the luxury industry under the regulatory category of culture and creative industries. This strategic move enhanced oversight of online distribution channels.

Mobility
Public–private
partnerships
Company Overview:
Lime, the world's largest shared electric vehicle company, aims to build a future of shared, accessible, and low-carbon transportation. They provide electric scooters and bikes for short, convenient, and affordable journeys in over 200 cities across 30 countries on five continents.
Case Study:
Our team successfully led Lime's international expansion, launching in 28 EU markets and beyond. Our strategic analysis built trust among legislators and citizens, resulting in operational licenses, the introduction of bike lanes, and the normalization of micromobility as a sustainable urban transport solution.

Digital
ADN and fair parties
endorsement
Company Overview:
Since its inception, eBay has connected millions of buyers and sellers in nearly 190 countries. As a preferred platform for collectors in France, eBay aims to democratize the buying and selling of unique items, contributing to a sustainable and equitable economy.
Case Study:
Facing a threat to its legal as a host provider, Paloma launched Europe's first digital grassroots movement, gathering 1M signatures to preserve EU digital law. She developed a new narrative for eBay, positioning it as a champion of consumer digital rights.

Finance / Investment
Democratizing of investments
and crypto relationships
Company Overview:
Founded in 2018, Hashdex is a global pioneer in crypto asset management. With over $390 million in client assets (as of February 28, 2023), Hashdex offers secure products that open the crypto ecosystem to innovative investors.
Case Study:
Our team played a pivotal role in Hashdex's strategic positioning within blockchain and cryptocurrency. Through our strategic connections, Hashdex expanded into Europe, democratizing investment opportunities in the crypto economy.

Architecture
Corporate positioning
and vision setting
Company Overview:
Matteo Thun, part of the renowned Memphis Group, sought a new identity for the 21st century while preserving their legacy of fun and colorful designs.
Case Study:
We assisted Matteo Thun in rebranding, focusing on sustainability while maintaining their unique essence. The result was a successful rebranding and restructuring of the firm's family governance, ensuring continued growth and legacy preservation.
Health
Sustainability
transformation
Company Overview:
CEPA, the European Pest Management Services Association, unites organizations from the pest management chain across 23 European countries.
Case Study:
Facing sustainability pressures and a negative brand image, our team identified an opportunity amid the COVID-19 pandemic. We repositioned CEPA as a guarantor of Europe's health and safety, transforming their brand image and emphasizing their essential services.